On February 21st, Brian Tracy, the sales guru, the author of bestsellers on self-realization and leadership, held a master class in Tbilisi, Expo-Georgia for 350 listeners. Georgia is the 70th country in which he held his seminar. Alliance Group Holding was the official presenter of the event, organized by “Citi Consulting”.

Different aspects of sales were discussed at the seminar, including the qualities of top salespeople, keys to successful sales, reasons why customers decide to buy and what influences and persuades them. The case studies from the world's leading companies and examples of Tracy’s personal and business experience were discussed.

“This was a unique opportunity for Georgian businesses and professionals to hear firsthand from the author of bestselling books on personal and professional development. What Brian Tracy teaches is that there is no limit to human possibilities if one chooses to believe so. His books and seminars have helped millions of people around the world. Thus, I firmly believe his visit and seminar will have a positive effect on the participants of the event, as well as contribute to further development of local business community” – commented Mr. Aieti Kukava, CEO of Alliance Group Holding.

The survey conducted at the end of the seminar, showed that the majority of participants have positively evaluated the seminar. They believe they will use the knowledge received at the seminar in their professional as well as personal life.

Alliance Group Holding will continue supporting such initiatives and bring the world celebrated trainers in Georgia.